Since 2014, Ignite Design has worked with Orchard Park Shopping Centre to provide ongoing creative support.
2015 saw the rollout of the year-long "Style Inspirers" campaign. Looking to engage their target market the campaign sought to involve local women, passionate about fashion to become style ambassadors for Orchard Park. After a comprehensive selection process, 9 women from a wide range of age groups and lifestyles were chosen. Each season our Style Inspirers would assemble outfits and participate in photoshoots that would provide the imagery for our seasonal campaigns. The campaign was tremendously successful, boasting a 12% increase in women's fashion sales over the previous year, with one particular retailing increasing sales by 46.7%! The campaign was selected as one of 5 finalists from across the country in the ICSC Canadian Shopping Centre Awards in the category of Advertising.