Appletree Custom Woodworking in Cranbrook, British Columbia creates original handcrafted furniture, signs, and home decor items with an attention to detail and workmanship from a time gone by.
Appletree contracted Ignite to develop their identity, looking to capture the authentic personality their brand. The resulting branding is raw, edgy, cool, and very vintage. From the distressed stamped ink texture incorporated into the logo, to the black matte business cards, and contrasting silver metallic ink, the identity reflects the masculine tones of an old-world wood shop, blended with a sexy new-school vibe.
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