Tags :logo design

  • Posted on Wednesday, January 18 th, 2012 at 9:10 pm by admin

    The Power of a Logo

    I often treat my four year old son to Frosters (Mac’s version of a Slurpee) in the summer from the neighbourhood Mac’s store. A few weeks back, on our way to Penticton for Christmas, my son looked out the window as we passed the Mac’s in West Kelowna. “Daddy, there’s another Slurpee story!!” he yelled excitedly. To my surprise, he had recognized the distant Mac’s logo and specifically the owl character as we zipped by at 90km/h. This isn’t the first time — he knows Wendy’...

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