Steve’s Board & Apparel Shop in Steveston, a historic suburb of Richmond, came to Ignite looking for a refreshed logo and slogan recommendations. This funky board shop is a retailer of long-boards and a wide variety of brand name apparel. Wanting to increase awareness of their apparel selection without losing their long-board base consumer was the challenge.
The new logo utilizes a friendly, approachable, yet edgy hand-written script styling that was created entirely from scratch. The unique comma was a carry over from the former logo as a way to bridge the old with the new. Bold and simple, the all black and white logo treatment is trendy yet timeless and allows for various colour treatments to be added and changed based on the application, such as branded t-shirts, and caps.