We recently wrapped a fun logo design project for a new dog grooming startup here in Kelowna. As a second generation dog groomer, a love of everyone's favourite four-legged friend runs deep through the DNA of this brand. The owner wanted to convey a happy, light, and playful tone, while communicating her professionalism and compassion for animals.
We created a logo which features a predominant icon and stylized work mark. The word mark incorporates subtle serifs reminiscent of a dog's floppy ears. The icon uses negative space between two big droopy ears, and a bow that doubles as a bowtie to create the dogs happy face. We topped it off with the subtle use of an upside down heart shaped nose.