Discovery sessions provide…
Insight into the personality of the business and the objective of the project. Depending on the scope of the project, discovery sessions may require as little as a half hour, or as much as two or more hours to complete.
Brands are a who, not a what…
Ignite Design uses a strategic psychological approach to our design. Identifying the personality or behavior type of our client’s ideal consumer allows us to specifically target our message. Subtle design elements, tone words, colours and imagery are carefully selected to push ‘hot buttons’ and ignite a response.
The science of design.
Discovery session
Each project begins with research and evaluation to ensure we clearly understand your business, its culture, and its environment. The ideas and information generated from this analytical process serve as the fundamental blueprints that will guide the design. We work closely with our clients to ensure the messages we deliver are in-line with their brand. Help us to understand your business and we will help you understand the principles and processes of advertising and design.
Strategy
Creative thinking begins with careful observation. Design must have an objective. Ignite will impliment a design strategy carefully crafed to evoke a responce from your target audience.
Design
The design process is an expression of all the relevant information, research and requirements gathered for the project. Only now that the foundation has been laid, can we put pen to paper (or hand to mouse). We work closely with our clients to produce design that goes beyond expectation. We take a target approach, communicating underlying messages so our design can effectively communicate our client’s brand and offers to their specific audience.
Implementation
The capacity to implement consistency across the creative mediums ensures your brand message is clear.
