Sugar Baby Sweetness is an online store specializing in all-natural baby and maternity products and clothing.
Ignite was engaged during the start-up process to develop a well crafted brand presence.
The Sugar Baby Sweetness logo was kept light, friendly and personable. The loosely drawn baby was chosen as the signature logo element almost immediately by all those involved in the project. The imperfect colouring, and sideways smirk add character and personality to the simple styling of the logo. The addition of a green leaf-like lock of hair incorporated an element of the company’s focus on all natural products.
Unique round business cards compliment the round shape of the logo perfectly. The cards were printed on post-consumer stock, using eco-friendly inks. The unusual shape of the cards also meant less paper was required to produce them, and further supported the environmental stance.
Finally, Ignite provided a design concept and creative direction for the development of the website and online store. A combination of light friendly colours, natural tones and textures created a very warm and comforting shopping experience for Sugar Baby Sweetness customers.
