The Bowmont is an iconic motel on Penticton’s picturesque waterfront. Established in 1962, the motel has provided a home away from home for thousands of visitors over the years and remains a favourite among young families. However, the Bowmont was suffering from a stale brand image, in need of a refresh and a new direction for their advertising.
The resulting brand identity and creative strategy is a throw back to a time gone by, yet full of classic values that never age. The authentic history and retro styling of the motel provided the inspiration for the creation of a vintage, laid-back beach vibe brand. Focusing on the family friendly and social aspect of the motel and its open courtyard, the new advertising creative is approachable, welcoming, and authentic.