What Does Your Business and Chuck Norris Have In Common?
As part of my Brand Discovery Sessions, I always talk to my clients about how their brand has a personality entirely it’s own. I often ask the question: “If your brand were a celebrity, who would they be?”. This part of the session is always interesting as it allows the client to identify their brand with the key traits of someone famous, after all, celebrities are a brand in and of themselves. During this thought process, we often find that the brand personalities are a direct reflection of the owners themselves. In some cases, businesses find it helpful to create a fictional character to personify their brand. The bottom line is having a personality to refer to can be helpful in staying true to your brand. If your businesses’ personality was, let’s say, Chuck Norris (and that would be pretty bad ass) then in moments where a business questions an advertising campaign’s motives or direction, they can ask themselves “What would Chuck Norris do in this situation?!” like millions of people have asked before them - Badum Ching!
So with out further adieu, to demonstrate what I’m talking about, I’d like you to meet Ignite Design.
- Ignite is a casual good humoured guy.
- He’s approachable, and his business card is as firm as his handshake.
- He’s honest and always follows thru on his commitments.
- He’s modest and humble, but his wealth of experience, knowledge, and ease in which he talks about his industry portrays the confidence he has in his abilities and his work.
- He doesn’t attend meetings in a suit, in fact if it’s playoffs he may show up in a jersey. His every day style is that of a put together guy who is casually cool.
- He drives a Jeep for it’s practicality and style. You’d never see him a Ferrari.
- He loves a good joke and good company.
- He’s a beer drinker but would never pass on a blender drink - those are delicious.
So that’s Ignite. If I may be so bold, I think that dude is a solid guy. And truth be told, Ignite has a lot in common with myself, and that makes sense, because I am a key part of Ignite’s brand. It’s interesting to take a step back and think of your brand in this way, in fact, I encourage you to do so. And if you feel like sharing, I’d encourage that too. So, think about it, who best represents your brand? And hey, did you know that Chuck Norris had a business? He had one million repeat customers before his business even launched! #thepowerofchucknorris