BC Tree Fruits attends the Fresh Summit Convention & Exposition annually. As part of their booth presence, they personally send invites to produce buyers from across North America to visit their booth at the expo.
Ignite created this very tactile invitation for the 2010 conference in Orlando Florida. The invitation features several unique design features including a custom die-cut tab in the shape of the BC Brand logo to hold the invites closed, and a carefully selected textured stock. The rough texture of the stock works with the graphical texture of the old wood crate to create the illusion of holding real wood in your hands.