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Posted on Tuesday, January 24 th, 2012 at 12:15 pm by adminLimp Fish & Business Cards
Archaeological ruins and ancient texts show that handshaking was practiced in ancient Greece as far back as the 5th century BC. Almost as old is the act of handing out a business card with that handshake. Like the handshake, your business card makes a strong first impression about you and your business. I’ve had a long standing belief that a flimsy business card is just like a flimsy handshake (or the “limp fish” as it is sometimes referred to). In many cases your business card...
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Posted on Wednesday, January 18 th, 2012 at 9:24 pm by adminSize Matters
Ok, so now that I have your attention, let’s get down to business. A while back I took a trip to Las Vegas for a quick getaway with a couple good buddies. Though it was not a business trip, I couldn’t help but put on my designer hat as we passed the trendy shops and hotel malls that line the Strip. I was blown away with the high level of design, particularly when it came to large format advertising – yes even the “Hot Girls Direct to You” truck that drives up and down Las Vegas Bo...
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Posted on Wednesday, January 18 th, 2012 at 9:10 pm by adminThe Power of a Logo
I often treat my four year old son to Frosters (Mac’s version of a Slurpee) in the summer from the neighbourhood Mac’s store. A few weeks back, on our way to Penticton for Christmas, my son looked out the window as we passed the Mac’s in West Kelowna. “Daddy, there’s another Slurpee story!!” he yelled excitedly. To my surprise, he had recognized the distant Mac’s logo and specifically the owl character as we zipped by at 90km/h. This isn’t the first time — he knows Wendy’...
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